🎤 Quotable quotes: "The wait is where the magic happens"
— Unknown
By now, most fans already know: Ted Lasso Season 4 is officially in production. Cameras are rolling. The cast is back together. Scripts are being read. And yes, belief is alive and well.
For a show that gave us three unforgettable seasons and what many thought was a perfect ending, this news is both surprising and exciting. We thought the story was wrapped. Yet here we are, waiting with fresh anticipation for what comes next.
That is the beauty of this moment. We are standing in the in-between: the place where something beloved is not here yet, but we know it is coming.
🏟 Why This Matters for You
Anticipation is underrated. That sweet, simmering tension before something good lands is often where creativity, energy, and vision live.
Here is what the start of Season 4 can teach us:
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Lead with belief, not guarantees. No one knows exactly how this season will unfold. They are writing, planning, and leaping. But they believe in the story, and so do we.
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The power of comeback. Endings are rarely the end. Pauses are rarely permanent. What you build in the waiting often shapes your next chapter more than your past wins.
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Momentum is compound. Every small act of preparation, every brainstorm, every “what if” builds toward the big reveal. By the time Season 4 lands, years of work and heart will be behind it.
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Waiting = opportunity spotting. When you are looking forward to something, you see possibility instead of limitation. You notice details you would otherwise overlook. You dream a little bigger.
Leadership works the same way. Anticipation is not wasted energy. It is fuel. The trick is to turn waiting into preparing, to use the in-between to get ready for what is next.
🫶 Stay curious,
— Nick & Marnie
Your tea-sipping, Believe-bracing, anticipation-loving friends
P.S. We would like to invite you to a virtual chat we are having next Tuesday, October 7th at 12 pm eastern. Grab your lunch, and hop on to hear a conversation we are having with Chelsea Kiehler, a financial guru and Ted Lasso fan ;). We are talking about Raising Teens (and young adults) Who Invest Wisely in Themselves. Just click attend on this link and you will be notified (and will also make sure you get the recording). Hope to see you there!
More leadership musings
🍪 Biscuits with the Boss:
What is one thing you are anticipating right now?
And what is one small step you can take this week to make the wait feel less passive and more alive?
📚Beard’s collection:
📖 Daniel Gilbert. Stumbling on Happiness. Vintage, 2006.
Harvard psychologist Daniel Gilbert shows why our brains mispredict what will make us happy. His sections on “nexting” are a masterclass in using anticipation itself as energy rather than impatience — perfect for leaders in the in-between.
📖 Chip & Dan Heath. Switch: How to Change Things When Change Is Hard. Broadway Books, 2010.
Why it belongs: A playbook for momentum during transitions. The Heath brothers show how small, intentional moves before the big reveal set up lasting change — like pre-season practice before kickoff.
📖 Jeffrey Davis. Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity. Sounds True, 2021.
Why it belongs: Davis invites you to treat liminal moments as fertile ground for creativity, possibility, and meaning. It’s basically a guide to sharpening your lens while you wait.
🌎 This week in Here - There - Every F’ing where
We had great time catching up with Kathy Pillow-Price during our trek to Arkansas. We learned so many things, got some great advice, and it sparked some new ideas!
And speaking of new ideas...these are the exact terminal seats where The Business of You became an idea that is now reality!
Where do you like to do your brainstorming (we do ours here, there and every f'ing where)!
Believe!
Nick & Marnie
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